australia fitness network
Online Dating in Australia
Online Dating in Australia is allegedly worth $70 mill annual, and business is booming for both site operators and individuals seeking dates. Seeking a date online is becoming increasingly popular and many singles are registered on an average of three different sites.
So what’s the deal? Well compared to 5-10 years ago, most Australians now have access to a quality internet connection, either at home or at the workplace and we are becoming increasingly internet savvy. We have opportunity and we have the ability.
Our lifestyles have become heavily digital and PC oriented. Many of us use computers on a daily basis so it’s not a major behavioural deviation to browse thru online member profiles. Social networking platforms such as Facebook & MySpace have led the way and we are leading a more superficial lifestyle and building more shallow relationships than ever before. It’s easier to express one’s real desires and feelings whilst courting online and hiding behind the anonymity of a pseudonym, rather than face the possible rejection or embarrassment stemming from a real life face to face personal encounter. An encounter that may well have ongoing personal repercussions such as changing the workplace or seeking out a new fitness centre.
So online flirting is a fun, easy, anonymous, cheap, risk free way of seeking personal recognition and finding partners with a minimum of risk and effort. We can test the relationship by chatting anonymously online and if we’re compatible we can choose to meet in person. After corresponding and exchanging photos, we feel we already know this person. The first meeting is thus not really a blind date but rather the first opportunity to meet longingly in person.
Australian dating sites can generally be classified into mainstream dating (e.g. RSVP) or casual sex sites (e.g. AdultMatchmaker) although some hybrids do exist (e.g. AdultsOnly).Juggling both romance and sex on the one site is difficult as members are often put off by the long term romance desires versus the harder ‘in your face’ encounter concept of the other. The casual sex demographic is usually younger whereas stricter dating clients are around 28-48 years and actually more financially lucrative from a site owner perspective.
Mobile dating is the current trend to hit online dating and ranges from receiving member flirt and contact notifications on your mobile phone to being able to receive and browse member profiles whilst on the road. Another great mobile feature is the ability to enter your current location (e.g., Joe’s Icecream Cafe) and receive member profiles from members currently within your area and seeking encounters now. Such added features are of course available for a small additional fee and if implemented properly can be a lucrative add-on for site owners constantly seeking innovative and fresh approaches to acquire new members and retain the existing member base.
About the Author
Michael Bassett designs online projects and manages online operations. One of his current project is an Australian dating site AdultsOnly Dating.
INBA 2009 Olympia Grand Masters Ms Physique Over 50
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